BeeAds - Keyword Planning

We identify primary, secondary, and long-tail keywords that align with your brand’s goals and target audience. We utilize advanced tools like Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest to gather data on search volume, competition, and trends.

We start by researching competitors to identify high-performing keywords they rank for and analyze gaps and opportunities to outrank competitors in organic or paid search.

We categorize keywords based on intent: informational, navigational, transactional, or commercial, prioritizing keywords that align with the customer journey to boost conversions.

We must first identify keywords tailored to specific geographic locations for local SEO or PPC campaigns.

Incorporating geo-modifiers (e.g., "best restaurants in Stuart, Florida") to capture local traffic.

We leverage tools like Google Trends to identify seasonal and emerging keyword trends, creating strategies to target high-traffic keywords during peak seasons

Ranking keywords based on their ROI potential, competition, and relevance to the brand is paramount to keeping budgets in-line. Balancing high-competition and high-traffic terms with low-competition, niche keywords is a recipe for maximum return on ad spend ROAS.

We assign keywords to specific pages, content pieces, or ad groups to avoid cannibalization. This ensures a clear strategy for where and how each keyword will be used across the website or campaign.

We identify and monitor detailed metrics for each keyword, such as: Search volume, Cost-per-click (CPC) for paid campaigns, keyword difficulty/competition score and potential traffic and conversion estimates

We identify and optimize for long-tail keywords with lower competition but high conversion potential. This balances short, high-volume keywords with more specific, targeted phrases.

We align keyword research with content creation efforts like blog posts, landing pages, and product descriptions. Recommending content ideas based on keyword opportunities.

Tailoring keyword strategies to niche industries or markets leverages specialized knowledge to uncover less obvious but impactful keywords.

Providing keyword data to improve website meta tags, headings, URLs, and schema markup ensures SEO-friendly keyword integration without keyword stuffing.

Continuously tracking keyword performance and trends and adjusting strategies based on search engine algorithm updates and market changes is critical to achieve top placement and low CPC.

We deliver actionable reports with clear recommendations and insights. Highlighting key findings, opportunities, and ROI projections.

We merge our SEO and SEM strategies by identifying high-performing keywords for paid campaigns and ad groups and providing negative keyword lists to minimize wasteful ad spend