Technical Website Analysis
A technical SEO audit evaluates the structural foundation of your website. This includes:
- Site Speed: Analyzing load times across devices to ensure users and search engines experience fast and efficient navigation. Slow websites can lead to higher bounce rates and lower rankings.
- Mobile-Friendliness: Ensuring the website is responsive and functions well on all devices. Google prioritizes mobile-friendly sites in its rankings.
- Crawlability and Indexing: Checking if search engine bots can access and index your site properly, ensuring your pages are discoverable.
- URL Structure: Identifying issues in URLs that may hinder search rankings, such as long or non-descriptive URLs.
On-Page SEO Analysis
This feature assesses the content and meta-information on individual pages, including:
- Meta Titles and Descriptions: Reviewing these elements for keyword optimization and length, ensuring they encourage clicks from search engine results pages (SERPs).
- Header Tags (H1, H2, etc.): Ensuring headers are used correctly to enhance content hierarchy and readability for both users and search engines.
- Keyword Usage: Evaluating how effectively target keywords are used in the content, titles, and tags without keyword stuffing.
- Content Quality: Assessing if the website offers relevant, engaging, and valuable content that meets user intent.
Backlink Profile Analysis
A robust backlink profile strengthens domain authority. The audit includes:
- Quality of Links: Checking the sources of backlinks to ensure they are reputable and relevant.
- Toxic Links: Identifying and flagging harmful links that could negatively affect rankings.
- Competitor Comparison: Analyzing competitors' backlink strategies to uncover opportunities for improvement.
Local SEO Review
For entrepreneurs and small businesses local SEO is crucial. The audit examines:
- Google Business Profile (GBP): Ensuring your GBP listing is accurate and optimized with proper business details, images, and keywords.
- NAP Consistency: Verifying that Name, Address, and Phone (NAP) information is consistent across all platforms.
- Local Keyword Optimization: Evaluating the use of location-specific keywords to attract nearby customers.
Competitor Analysis
Understanding what your competitors are doing right can help refine your strategy. This includes:
- Keyword Comparison: Identifying gaps and opportunities in your keyword strategy.
- Content Benchmarking: Analyzing the type and quality of content competitors are producing.
- Traffic Insights: Reviewing traffic sources and user engagement metrics.
User Experience (UX) Evaluation
An SEO audit also considers how users interact with your site, covering:
- Navigation: Checking for intuitive menus and clear paths to critical information.
- Design and Aesthetics: Reviewing visuals for professionalism and appeal.
- Call-to-Action (CTA) Optimization: Ensuring CTAs are strategically placed to guide users toward desired actions, like filling out a contact form or making a purchase.